Branding and Identity

You don’t need another mood board.
You need a strategic foundation that turns your brand from “just another option” into the obvious choice.

At Barlow House Creative, our Brand Strategy service goes beyond visuals to deliver a deep, intentional transformation. We uncover what makes your business irreplaceable—clarifying your message, elevating your positioning, and crafting a compelling brand direction that drives everything from your website to your offers.

Here’s What We’ll Achieve Together

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  • A clearly defined brand message and positioning that speaks directly to your ideal client
  • Strategic audience targeting that uncovers what drives your most aligned customers to buy
  • A cohesive brand voice and story that builds emotional connection and long-term loyalty
  • A full brand strategy guide you (and your team) can use across every platform and campaign
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Branding. Business Coaching Personal Branding and Identity. Business Coaching and Brand strategist services cookeville tn

the Branding Process

We take a holistic approach to branding that blends business strategy, creative direction, and market insight. Our branding process is designed to help you discover and define your brand’s unique identity. We work closely with you through each stage, ensuring that every detail aligns with your vision and business goals. From initial brainstorming to the final delivery, we take a strategic and creative approach to build a brand that truly resonates with your target audience.

We begin by diving deep into understanding your business, audience, and competition. Through comprehensive research and insightful discovery sessions, we identify the key elements that will shape your brand. This phase lays the foundation for everything that follows, ensuring that we have a clear direction based on your unique needs and market landscape.

With a solid understanding of your business, we move on to crafting a brand strategy. This includes defining your brand’s voice, message, and positioning within your industry. We work to create a framework that will guide all future branding decisions and ensure consistency across all platforms, making your brand memorable and impactful.

Once the strategy is in place, we bring your brand to life with creative visuals and messaging. This includes designing your logo, selecting brand colors, and creating key assets that communicate your brand identity. Our design team ensures that every visual element is aligned with your brand’s story and resonates with your audience.

The final step is putting everything into action. We roll out your new branding across all touchpoints — from your website and social media to printed materials and advertising campaigns. We provide all the tools and guidelines you need to maintain consistency, ensuring that your brand continues to grow and thrive over time.

Branding. Business Coaching Personal Branding and Identity. Business Coaching and Brand strategist services cookeville tn

Branding & Identity Packages

Our Branding and Identity Packages help you clarify your message, define your unique voice, and create a strong foundation for your brand’s growth. Explore the options below to find the perfect fit for your business journey.

Brand Clarity session

$395

For business owners who need help defining their brand’s voice, message, and direction—but don’t need a full strategy guide (yet).

Includes:

90-minute strategy call

Core messaging worksheet (mission, tagline, values)

Action plan for next steps

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Full Brand Strategy Package

$950​

Perfect for businesses rebranding or prepping for a full website and SEO rollout.

Includes:

60–90 minute discovery call

Audience + competitor clarity

Brand voice and positioning guide

Core messaging framework (tagline, elevator pitch, bio, etc.)

Offer refinement

Visual direction board

Final strategy PDF

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Optional Add-on’s

Customize your brand strategy package with additional services designed to deepen your clarity and accelerate your growth

Homepage copy draft – +$350

Full brand audit (website, SEO, socials) – +$300

Additional calls – $125/hr

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